You already have a book of accounts and a CRM, you spend your days in a car, and what costs you is the mileage and the order of visits. That is exactly the product for it, and Towncenter will not replace it.
Comparison
Towncenter or Badger Maps?
Both put businesses on a map, and that is roughly all they share. Badger Maps saves time for a rep who already knows where they are going. Towncenter answers the question before that: where to go.
| Towncenter | Badger Maps | |
|---|---|---|
| The problem it solves | Which businesses to approach, and in what order. | In what order to visit accounts you already have. |
| Where prospects come from | The SIRENE register, automatically, inside the sector you drew. | Your CRM, an import, or its built-in lead search. |
| Route optimisation | None. Towncenter computes no itinerary. | Yes, it is the core of the product. |
| CRM integration | None, and none planned. | Thirteen connectors, including Salesforce and HubSpot. |
| Team management | None: one instance, one person. | Yes, with reporting and per-rep territories. |
| Price | Free. Open source, self-hosted. | $58 per user per month billed annually, $69 monthly. Enterprise at $95. |
| Trial | Not applicable: the code is public. | 14 days. |
| Where data lives | On your own server. | With the vendor, in the United States. |
| Coverage | France only. | International. |
| Licence | AGPL-3.0, auditable and modifiable. | Proprietary. |
You work alone, you sell to neighbourhood shops in France, and your problem is not the route: it is knowing which doors are worth pushing, and what each one would be worth.
Nothing stops you, and it is coherent: Towncenter to build the territory, Badger Maps to drive it. They do not talk to each other, but they do not get in each other's way either.
What Towncenter will never do
No route optimisation, no CRM connector, no team reporting. That is not a roadmap running late, it is a decision: the product answers one question and it keeps it. If you need those three things, the honest answer is Badger Maps.
Questions
What gets asked most.
Is Towncenter an alternative to Badger Maps?
Only partly. Badger Maps optimises the route of a field rep who already owns a book of accounts, and plugs into a CRM. Towncenter solves the problem before that: finding the businesses worth approaching in a given neighbourhood and knowing which ones are worth the walk. Towncenter computes no itinerary at all.
What is the price difference between Towncenter and Badger Maps?
Towncenter is free software under the AGPL-3.0 licence: it costs nothing and is self-hosted, so the cost is a small server and a PostgreSQL database. Badger Maps is $58 per user per month billed annually, or $69 billed monthly, with an Enterprise tier at $95 (prices checked on 5 August 2026).